Situation
Based in Turkey’s biggest touristic city Antalya, The Land of Legends is a perfect destination with its theme park and luxurious hotel. A theme park just as big as The Land of Legends had to have a loud and massive launch.
Solution
Our focus was to spread the word about theme park to national and local press. In June 2016, the Land of Legends launch meeting was held in Antalya with the participation of press, influencers and celebrities. After the launch, press tours were organized in order to experience the park during the season. These press tours were supported by 1:1 interviews, press releases, celebrity invitations and events.
Success
A total of 66 media members, 21 of whom were national and 45 of whom were local, participated in the meeting. After the launch; 82 printed press news, 3 TV news, 236 online news and 15,268,199 access. In summer 2016; 810 pieces of media were obtained with access to 39,818,371. The press visits for the park continue during the summer of 2017 and we’ve reached 154,030,322 with our PR works.
