Founded in 1994, Effect Public Relations provides 360 degree digital integrated strategic communication consultancy services in order to enable its customers to establish strong relations with all stakeholders in line with their visions. In 2012, Global WPP Group Burson-Marstellar has acquired a mojority stake in Effect PR. Later in 2018, WPP announced the merger of Burson-Marstellar and Cohn & Wolfe, becoming Burson Cohn & Wolfe (BCW), one of the world’s largest global communication agencies. Since then, Effect continues its activities under the name of Effect BCW.
BCW is the world's first agency to deliver integrated communication solutions to all sectors globally. We build great insightful ideas that connect people and brands around the globe. Our unique research and discovery processes enable us to reach the right audience, in the right place and at the right time. Our creativity, media and technology capabilities provide unforgettable experiences.
Effect BCW Turkey CEO, Gonca Karakaş graduated from Boğaziçi University (BOUN), Department of Political Science and International Relations in 1990 with her thesis on privatization.
She worked as a researcher on Turkey's EU membership. Later, during her five-year banking career, she received an International Finance and Banking MBA degree from Marmara University. She managed the sales agency of Ritz-Carlton and Marriot hotels. Karakaş, who founded the Effect Group in 1994, holds the position of Chairman of Turkey Public Relations Association’s Board of Directors.